http://www.businesswomensblog.net/online-business-yahoo-groups/
Ooyala Facebook Integration Yields Deeper Video Analytics (magazine.websiteservices)
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Online video technology provider Ooyala has integrated Facebook data into its
latest real-time video analytics solution, allowing Web marketers to customize
and track video performance across the segmentations that matter most to their
businesses.
Custom Analytics with Business Dimension Reporting enables publishers who
leverage Facebook Connect to track detailed demographic and psychographic
statistics such as age, gender, hometowns and interests to create more
targeted and relevant video viewing experiences for users. Marketers are now
able to compare the viewing behavior of distinct audience groups such as males
vs. females, Californians vs. New Yorkers, or consumers who love anime vs.
those who prefer drama.
These marketers can now really drill down into specific audience segments and
make quick decisions based on video performance. This level of insight makes
it possible for marketers to specifically target audiences that are most
likely to respond to their content, and the data is collected based on tags
rather than information associated with individuals, thus protecting the
users’ privacy.
“Online, panel data is dead,” says Bismarck Lepe, co-founder of Ooyala. “In a
connected world, it’s all about real data that is produced in real-time. The
future of targeted video campaigns will revolve around …
Managing Your Personal Brand Online At Yahoo Groups
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